Now, we all know where my politics lie, but I have to comment on this whole deal about Sarah Palin’s 100k wardrobe.

I really don’t see why everyone is making such a big deal about this.

I do see the hypocritical air of having such an extensive clothing allowance while preaching to everyone her down home flair and beating up Obama for being an elitist.  I don’t know many wives of Joe six pack that shop at Nieman Marcus.  

But with that said, I have a completely different take on this.  The Republican National Committee is a marketing machine.  Their job is to market their candidate to the best of their ability.  Sarah Palin looking flawless and representing their brand is a very important part of all that.  

They have spent a good amount of time and money on making her appear ultra polished and professional, while still looking simple and understated as to appeal to the broadest audience.

This was a cheap solution to a very significant problem for them.  They couldn’t very well put her up their in her hockey mom garb now could they.  And you don’t hear everyone complaining about the millions of dollars they spend every week on hate ads, voter suppression and racist propaganda (oops, did I say that out loud).

The ROI is through the roof on this investment and I think it is as simple as that.

And just as a reminder…

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It still gives me chills.

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